The change is the latest evidence of an adjustment in Meta’s short-term strategy.
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Ad tech company Say It Now plans to introduce actionable smart speaker ads for TV later this month, and on out-of-home next year.
Digital media buyers need to ask difficult but crucial questions about what makes up the audience they’re paying for. If the tech providers can’t tell you openly, be prepared to walk away.
Online fashion retailer ASOS has launched new retail media formats with ad tech company Criteo.
Ross Sergeant, the global head of media at brewer Asahi, has left to join National Lottery operator Allwyn in the same role within weeks of the company launching a review of its media agency account.
Our Future of Audio Europe event revealed a strong desire from audio professionals to improve measurement. But, as The Media Leader discovered, views on how to do this vary widely.
Heather Petaccio will now be responsible for all aspects of the international ad tech and information company’s US operations.
Spotify revealed wider video podcast tools at its annual upfronts in LA yesterday.
JCDecaux posted 16.6% year-on-year growth across the whole group.
Reach expects growth from its expansion into the US to help buoy the publishing company amid persistent macro headwinds acting as a drag on its earnings.