While it might not have the glitz of other channels, retail media is where the money is going
More Us articles
In her first industry conference appearance, Netflix’s president of worldwide advertising Jeremi Gorman has urged media buyers to give the streaming giant time as it adapts to the TV measurement and buying system.
In brief: Meta has made similar threats in Australia and Canada over similar legislation seeking to combat social media companies’ dominance over digital news.
If profit is measured, sustainability should be, too.
Ireland’s data protection authority currently has 13 open investigations into Meta, The Media Leader has learned, following last week’s quarter-billion fine.
Sponsored: Dave Randall, Future’s commercial director, discusses with Omar Oakes why using first-party data well is so important to the publisher and how its audience data platform Aperture has developed.
In brief: Year-to-date, OOH revenue is up 25.7%, which the OAAA described as comparable to the historical YTD high set in 2019.
Websites funded by partisan groups posing as local news outlets are growing as local US newspapers continue to disappear or downsize.
The downgrade is driven primarily by slowdowns in growth in China (due to ongoing lockdowns) and the US.
Advertisers must seek stronger protections and shout from the rooftops for regulators to make ad fraud an urgent priority.
