The basic relationship between reach and business results has “eroded dramatically”, Zenith UK chief strategy officer Richard Kirk argues.
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Davids are disruptive and agile; Goliaths can crowdsource insights, provide stronger measurement, and bet big on traditional advertising.
In brief: 533 journalists are now detained worldwide, a new record and a 13% increase from last year.
In brief: Senator Marco Rubio and Representatives Mike Gallagher and Raja Krishnamoorthi have introduced legislation that would ban TikTok in the US.
Dentsu expects global ad spend to grow by 3.8% in 2023, a slowdown compared to +8.0% in 2022. Much of that growth will be driven by price inflation.
The bots have been a long time coming — whether they have been called that or not.
A mystery guest enters the Fishbowl to talk all things media sales.
Kris Boger, general manager, UK, global business solutions at TikTok, talks to Omar Oakes about how and why this social media platform is going big on commerce.
The World Out of Home Organization has created a Global Sustainability Task Force with the aim of sharing advice for making outdoor media more sustainable.
In brief: the advisory board that was formed in 2016 to help address harmful speech, child exploitation, suicide, self-harm, and other concerns on the platform.