In brief: the companies aired 29,000 ads between 2019 and 2020 featuring fake testimonials from radio personalities about Google’s Pixel 4 smartphone.
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Yahoo has bet big by entering into a 30-year partnership with digital advertising network Taboola, acquiring a 25% minority stake in the company.
Direct Digital Holdings’ CEO discusses how advertisers are seeking smaller multicultural publishers and why recessions aren’t a bad thing for digital.
In brief: Incubeta has promoted Sally Laycock from UK CEO to EMEA CEO.
Interview: Podcasts have often been compared to radio and music streaming, but Ross Adams has his eye on rapidly-growing influencer marketing budgets.
| Rob Hall
How does attention measurement in media avoid the same fate as Google Glass or MySpace?
In brief: The 2023 World Out of Home Organization Global Congress is scheduled for Lisbon on 7-9 June at the Epic Sana hotel and conference centre.
Global OTT TV episode and movies revenues are expected to increase by 55% over the next six years.
Partner content: Kantar TGI has uncovered a mine of untapped potential for advertisers after analysing the impact of how collective identities disrupt age-based stereotypes.
Nick Manning discusses his recent column in which he argues advertisers can no longer be passive observers as their spending funds a media ecosystem which is suffering from a “crisis of trust”.