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In brief: TikTok employees reportedly intervene to hand-pick videos to boost their distribution, a process known internally as “heating”.

In brief: the layoffs are equivalent to about 6% of its global workforce.

Current chief operating officer Greg Peters will join Ted Sarandos as co-CEO.

Paid advertisements and social media posts spreading false or misleading claims about the climate crisis spiked in the lead-up to and during COP27 in November.

Now is the time for change, urges Nina Franck.

Can AI-enabled tools help to provide suitability at scale on social platforms?

MediaCom’s head of planning states the case for relevance as an antidote for the debate around the benefits of personalisation.

In brief: Adrienne Carter joined The New York Times in 2010 and most recently worked as its Asia editor since 2019.

Ad impression match rate also increased nearly fivefold from just 12% in 2020 to 58% in the latest study.

The first of a series on British newsbrands’ expansion into the US. Reach’s chief digital publisher discusses its upcoming US launch.