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Audio advertising is increasingly being seen as a credible way for brands to reach gamers, but what is the right way to go about it?

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

The acquisition will allow for “deep integration” of Podchaser and its proprietary data with Acast.

Now that contextual advertising is seeing a resurgence, and personalised ads are facing more scrutiny, how do the two approaches compare?

Europe is low-hanging fruit for global TV and streaming companies seeking to cut costs, according to analysts.

Paul Frampton, former CEO of Havas and president of Control v Exposed, talks to The Media Leader about digital transformation, agency and consultancy specialities and growing a business during the pandemic. 

‘Good enough’ is not an option over excellence. It’s time to graduate to the next level, writes Prof Karen Nelson-Field.

The 8.7% growth projection is a modest downgrade from January, in-line with similar updated projections previously released this summer.

But now there is light at the end of the tunnel as the streaming service looks to add advertising to its platform.

The path to improvement is clear: focus on in-target groups.