Twitter founder Jack Dorsey praised Elon Music for taking the company private. But is Dorsey right to lament the company going public in the first place?
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In the latest of this digital-media planning series, we’re going to fiddle about with another lever to improve performance: the cost per acquisition.
The Media Leader interview: From Clinton pollster to challenger media group boss, Mark Penn brings ambition and controversy.
The implications patterns are striking to both brands and those intending to integrate attention as a key metric of ROI.
Mobsta has announced that ex-Unilever VP David Porter will take on an advisory role with the company as a non-executive director.
Rather than let itself get dragged into the freemium space, Netflix should take a bold and pioneering approach to advertising, writes the editor.
Attention metrics will become increasingly important to marketers as a core component of their strategies moving forward.
Streaming giant Netflix reported it lost 200,000 subscribers during Q1 2022 and expects to lose 2 million for the second quarter.
Can attention be both the “North Star to effectiveness” but also “really not how advertising works”, asks MediaCom’s Geoff de Burca.
Don’t be afraid of new metrics just because innovation is uncomfortable or people tell you to wait for the perfect form of attention measurement.