This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
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Reprise has appointed PHD’s head of ecommerce Heather Dawson as the IPG performance marketing agency builds a global commerce offering.
Snapchat unveiled a slew of new augmented reality features at their 2022 Partner Summit
The partnership and integration is meant to enable advertisers to activate first-party data in a “privacy-centric” way.
Thee value of audio, relevance, and experience is key in the complex journey to understanding attention.
This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
The proportion of US households who have video streaming services grew just 0.4% quarter-on-quarter, according to the latest Kantar data
Supporting responsible and sustainable media takes time and care to plan and buy. So why have media trading practices barely changed?
The merged agency will be led by MediaCom CEO Nick Lawson and will launch with 10,000 employees in 125 offices worldwide.
Kirya Francis talks to The Media Leader about the challenges and the rewards of working as chief diversity officer for Omnicom’s Advertising Collective.