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This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

As traditional digital advertising becomes more difficult to execute effectively, branded content offers a powerful avenue for brands to reach audiences through trusted publishers.

Journalists are under pressure to write stories that take a clear stance or ‘side’ on a topic. This is making news fatigue worse. 

Almost 40% of all new US hires in 2021 were Black, Indigenous, LatinX, or Asian American.

The global LGBTQ+ community finds streaming and social media more inclusive than other channels, new research has found. 

Ryan Reynolds has been all over Cannes Lions this week. But what did we actually learn?

A flying trip to Cannes is even worse for the planet than you think. But our industry can hit net zero with some fundamental changes all year round.

The pro bono “Advantage Ukraine” campaign will urge foreign business investment in the war-torn country.

The UK’s ad industry was given a central role on the global stage at Cannes Lions amid international plans to adopt Ad Net Zero.

The paper once known as The Thunderer looks weak after pulling a story about yet more Boris Johnson allegations without explanation.