TV data allows agencies to better understand customers’ behaviours, motivations and desires.
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US senators have called on the Federal Trade Commission to launch an investigation into the social media company.
After two senior cabinet resignations and another scandal, how long will his right-wing cheerleaders in the press continue to support him?
Cannes Lions is in need of dramatic reform.
Amazon presents an attractive proposition for advertisers wishing to harness Amazon’s consumer data insight in multiple channels including the TV streaming space.
The London start-up wants to finally give online content creators a level-playing field with its pay-per-view streaming platform.
Though 69% of journalists use Twitter for work-related tasks, just 13% of the general US public say they regularly get their news on the social media platform.
One in five people in the UK are disabled: when is this industry going to wake up and join the handful of brands consciously including them?
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Pushing your agencies to do more with less can come back to bite you.
