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Havas Media Group and Lumen Research will create tools to plan, measure, buy and optimise attention on a global scale as part of a new partnership.

The problem isn’t ads; it’s organic posts. 

Interview: ‘We are whatever we choose to be’, Tim Bleakley at a pivotal moment for an out-of-home sector in recovery.

Those who mistrust purpose-driven marketing want to see receipts. Where you can measure impact or cost, display them with pride.

The original social audio app was born into success. Can it stay relevant against bigger competitors?

Another acronym heralding a new age? Or does Fast TV hark back to simpler time in advertising?

Top Gun: Maverick has grossed $124m at the US box office in its first three days after release.

Businesses do not need to ‘reinvent the wheel’ to measure sustainability and inspire sustainable behaviour changes.

Being in the most-trusted channels seems to have little impact on where advertisers spend their money.

Classic out-of-home media doesn’t get the “love it deserves”, the World Out of Home Organization’s president Tom Goddard has warned.