Media channels now provide a constant stream of content and give us instant gratification. Brands need a different strategy to stand out.
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Agencies are developing relationships directly with SSPs. The rest of the media industry needs to be part of the discussion, too.
‘ViperBot’ is a global advertising fraud scheme attempting to steal over £6m in spend across connected TV and mobile video.
Three of BuzzFeed News’ top editors, including their editor-in-chief Mark Schoofs, resigned as the company signaled it would make cuts to its news division following the release of its Q4 2021 financials.
TikTok ranked second and Google ranked sixth in the ranking.
Editor’s column: Advertisers need to ensure their media spend isn’t potentially violating sanctions.
Dentsu international will become the first agency partner of NBCUnified, NBCUniversal’s new first-party identity platform.
Premium spirits company, Beam Suntory, has appointed Jerry Daykin its vice president of global media.
NBCUniversal will be Anzu’s global sales partner and exclusive third-party seller in the US and UK.
WPP’s media-buying group GroupM has launched GroupM Premium Marketplace, a programmatic advertising marketplace that is supposed to increase transparency and efficiency.