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How can brands navigate a festive World Cup and capitalise on a big year in sport?

Hyperbolic, superlative, succinct, splashy. These are just some of the adjectives used to describe this year’s upfronts, which concluded last week.

Does the creative or the media platform drive and hold your attention, asks Karen Nelson-Field in her latest Attention Revolution column.

Brands do not need to own every moment and it is time for them to pick their battles.

Direct Line, The Audience Project and Little Dot Studios took part in the ‘Great Measurement Transformation Debate’ at Mediatel’s Future of Brands. 

Global revenues from over-the-top (OTT) TV episodes and movies will grow by more than 65% over the next five years, new research has found.

Musk’s belief in freedom of speech and self-promotion over a traditional ad model could be a double-edged sword.

Nielsen has expanded deduplication of CTV audiences to include new smart TV models.

Whether they knew it or not, the crowds were treated to a non-stop showcase of all things environmental, social and governance.

It’s unfavourable for brand advertisers and doesn’t make any financial sense. So why do these brands’ marketers buy it?