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The companies have entered an exclusive two-year partnership.

Focussing on media cost over investment and audience delivery is damaging advertising effectiveness.

The back-to-back blockbusters are being viewed as further signal that cinemagoing is returning to normal.

The site is dedicated to providing marketers with open-source resources to allow brands to continue supporting quality journalism during crises.

The Viacom veteran was has served as president and CEO of ViacomCBS Networks International since December 2020.

“It’s a whole new landscape to play in.” What Netflix should do to win marketers – and consumers – over with AVOD.

When choosing your mix of media channels for your campaign, considering highly relevant context as well as the reach and size of the screen is crucial.

Global, the media and entertainment group, has invested in tech startup, Odeeo, which specialises in non-intrusive audio ads in mobile games.

GroupM downgraded its 2022 ad business growth forecast from 9.7% to 8.4% but struck an overall optimistic tone about the state of the economy.

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.