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A behavioural science view on Elon Musk’s Twitter takeover.

Media planners and buyers have reported a surge in workload during the pandemic, alongside a reluctance to return to the office.

Advertising still struggles to reach everyone, Mediatel’s latest Future of Brands event heard from a panel featuring Mars, Creative Equals, the UN Unstereotype Alliance and the ASA.

CTV overtook mobile as the device with the greatest share of global video impressions according to Innovid’s Global Benchmarks Report.

The Media Leader contacted several leading media companies to understand what policies are in place to support their employees.

What are media agencies telling the next generation of strategists?

Mike Bartels, North American director of marketing research & UX segment for eye tracking tech company Tobii, believes attention data will become ubiquitous and is surprised it has taken the advertising industry this long to catch on.

MediaSense has brought on board David Rigby, the former Capita executive and chairman of Brainlabs, as non-executive director.

More coverage of the best insights from the two-day Mediatel event will feature on The Media Leader in the coming days.

Recount Live is the latest example of the streaming platform’s attempts to expand its content offerings beyond gaming.