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With the targeting capabilities available now, a less blunt media strategy can be more effective.

The streaming service also added a warning label for US viewers in wake of the Uvalde shooting.

There is an intention-action gap when it comes to sustainability, but what can media and brands do to make it easier for consumers to go green?

Are marketers creating unnecessary limitations for themselves by sticking to the 60/40 media split?

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

The $150m penalty amounts to roughly 3% of Twitter’s 2021 revenue ($5.08bn), most of which was generated through advertising.

Media owners have every right to impose limitations on journalists working elsewhere, but more flexibility will only benefit their brand in the long run.

Ecommerce functions are still managed through “fragmented and siloed” models which must evolve, a report by the WFA and Dentsu warns.

Audible, Amazon’s audiobook and podcast platform, has appointed WPP media agency Wavemaker to handle its global media planning and buying.

Yahoo and its clients will be able to access Hivestack’s premium global DOOH inventory.