YouTube’s ad revenue increased 21% year on year to $8.09bn and shows little sign of slowdown.
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The company reported revenue growth of 21% in Q1, helped by 85% growth in smaller advertisers using the platform.
A World Media Group panel in London discussed how AI has the potential to upset the status quo, even though progress is slower than expected.
While 50% of 18-34s say they trust advertising, just 39% of 35-54s and 22% of those aged 55-plus agree, according to AA research.
From the user interface of Silk Road to medical lessons from sailing, these innovations help us look beyond our immediate surroundings to improve our work.
Yaccarino has flown to London to hold talks with UK media agencies amid another brand-safety crisis for the app formerly known as Twitter.
| Maria Iu
AudioLab tracks impressions and listen-through rate on digital audio platforms, both streaming and podcast, in real time.
New RTL AdAlliance research compared attitudes towards video content between 11 European markets and the US for the first time.
Welcome to this special four-part series of the podcast, which The Media Leader has produced with Bloomberg Media.
Gen Z over-indexes in watching influencer content and gaming. Are brands struggling to keep up?