The power of marketing to shape consumer behavior was a central theme at the Sustainable Media Summit hosted by Horizon Media last week in New York. Marketing can reframe the perception of value and make sustainability the norm.
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PayPal is venturing into the world of advertising. The digital payments leader is set to launch an ad business, leveraging the data from its 400 million users. (WSJ)
As the industry gears up for Cannes, it’s crucial that we remain vigilant and attuned to the wellbeing of our community.
Challenges that will shape its future include the need to simplify the offering, retailer consolidation and building infrastructure that connects the physical and the virtual.
Video is heading down two paths: a short vertical market, where content is produced at low cost and driving vast engagement, and a premium long-form market that can be effectively monetised.
Salesforce’s media lead, Neil Robinson, laid bare key challenges to the industry in a recent webinar hosted by The Media Leader that discussed how advertisers and media owners risk “leaving money on the table”.
It’s a media planner’s job to understand a client’s business, diagnose problems and find answers to them. Imagine doing all that work, only to find the solution had been picked before they started.
At its fourth annual product summit, TikTok announced a slew of tools including a new creative AI suite and a centralised creativity portal for marketers.
Individual-level targeting might seem like the best option, but change is inevitably coming and clinging to the past will only become more costly, complex and risky for advertisers.
LinkedIn has named Whalar, an award-winning, full-service creator agency, as its official marketing partner for creators