We need to understand “the most powerful force to influence consumer behaviour” to leverage them on behalf of brands.
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Havas’ CEO is the second-longest-serving leader of a major advertising network, but insists he will be at the helm until at least 2035.
The industry is very good at beating itself up over online harms, especially after Lord Grade’s speech at LEAD, but there are many obstacles to real change.
The video offering is designed to better help advertisers engage with MailOnline’s vertical video audiences across its website, app and social media accounts.
