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In response to Omar Oakes’ recent piece, an agency chief argues that tech can actually help creatives prove their value.

The New York Mets are looking to expand their reach and connect with a wider audience through a new content deal with Range Media Partners

Tubi is taking a creative approach to showcasing its massive viewership. The free streaming service announced today a new brand campaign, ‘Tubi is More Popular Than’, which includes four short commercials and creative across digital, social and out-of-home in New York City.

Foot Locker delivered stronger-than-expected earnings in its first quarter, marking a positive step in its ongoing turnaround efforts.

Analysis: First Accenture, now PwC joins consultancy exit from UK media.

Our indie film sector risks being muscled out of the limelight — unless we get smart about seeking alternative funding, writes the founder and executive producer of Euras Films.

Abercrombie & Fitch is shaking off its past and stepping into a bright future. The once-controversial brand reported record-breaking first-quarter earnings and raised its guidance for the full year.

The tides are turning in the digital advertising landscape. According to a new report by The Trade Desk, consumers are spending a record amount of time on the open internet, and advertisers are following suit.

The UK independent has been working with German indie network Mediaplus for more than seven years.

The power of marketing to shape consumer behavior was a central theme at the Sustainable Media Summit hosted by Horizon Media last week in New York. Marketing can reframe the perception of value and make sustainability the norm.