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Measuring the effectiveness of campaigns, and then using those insights to inform media planning, is where the true value of retail media lies.

The UN secretary-general called for a global ad ban on fossil fuels, but the ad industry remains sceptical.

United Airlines is taking its in-flight entertainment to new heights with the launch of Kinective Media, a platform that personalizes ads for passengers based on their travel habits

The work wants to highlight Pinterest users’ journeys of discovery.

This is the second industry award for ‘Word Count Matters’, which was created in collaboration with Colourtext.

The Who Cares? movement is as terrific as it is long overdue, but the stakes are high. Without advertiser support, will there be lasting change?

Our industry needs to start appraising media quality through the prism of value and quit using cost as the measure. The rise of principal-traded media and the debacle over MFAs show that we still have some way to go. 

Renato Fernandez has been hired by Publicis Creative to be Chief Creative Officer for the U.S.

Tech news giant Gizmodo has been acquired by European publisher Keleops, marking the third time the website has changed hands in eight years

Market grew by 10.1% in the first three months of the year, according to Madison and Wall.