Tubi is taking a creative approach to showcasing its massive viewership. The free streaming service announced today a new brand campaign, ‘Tubi is More Popular Than’, which includes four short commercials and creative across digital, social and out-of-home in New York City.
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Foot Locker delivered stronger-than-expected earnings in its first quarter, marking a positive step in its ongoing turnaround efforts.
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The UK independent has been working with German indie network Mediaplus for more than seven years.
The power of marketing to shape consumer behavior was a central theme at the Sustainable Media Summit hosted by Horizon Media last week in New York. Marketing can reframe the perception of value and make sustainability the norm.
PayPal is venturing into the world of advertising. The digital payments leader is set to launch an ad business, leveraging the data from its 400 million users. (WSJ)
As the industry gears up for Cannes, it’s crucial that we remain vigilant and attuned to the wellbeing of our community.