Without greater care for standards and joint-industry collaboration, the confusion of competing audience claims will damage the shared language that allows us all to make progress.
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Brian O’Kelley (Scope3): “Our vision is to provide data that enables systemic decarbonization of the media and advertising industry”
New York is diving headfirst into the debate about social media and teens, with a bill nearing a vote that would restrict how platforms deliver content to young users
The annual festival has drawn criticisms for its carbon impact, but we can all play a part to ensure this is our most “responsible” Cannes Lions yet.
Sonic Drive-In is revamping its advertising strategy with a brand new platform and campaign: “Live Free, Eat Sonic.” This playful approach ditches the seriousness and embraces the quirky fun that Sonic is known for
Spotify, the popular music streaming service, is raising subscription prices in the U.S. again, marking the second increase in less than a year
The Washington Post shakes up leadership as Buzbee steps down: new newsroom, news strategy for a changing media landscape
Ahead of World Environment Day, we must focus on finding more ways to reduce emissions in the advertising ecosystem to support the wider cause.
Negotiations between Disney and Comcast over the future of Hulu, the popular streaming platform, have reportedly reached an impasse, according to a Wall Street Journal report. The sticking point appears to be a significant disagreement over the valuation of Hulu, raising the possibility of a legal battle
Gap defied analyst expectations, reporting a blowout first quarter for fiscal year 2024. The apparel giant not only exceeded estimates on both earnings per share and revenue, but also boasted positive comparable sales across all four of its brands – Gap, Banana Republic, Old Navy, and Athleta.