In brief: WPP has joined other advertising agency groups in raising its revenue forecasts for 2022 with nearly 4% organic growth posted between July and September.
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In brief: it is the first time YouTube’s ad revenue shrank since Alphabet started reporting its earnings separately in 2019.
In brief: the Spanish-language media and content company has signed a multi-year agreement to use Nielsen’s forthcoming cross-platform measurement solution.
Amazon has begun building a suite of content around its Thursday Night Football offering that has piqued the interest of media buyers and has implications for sports broadcasting.
In brief: the share of total US adults who say they get their news from TikTok has tripled since 2020, from 3% to 10%.
In brief: Apple Music will now be more expensive than competitors Spotify and Amazon.
In brief: total pre-tax restructuring charges are expected to reach $2.3-$4.3bn.
The Facebook owner made a similar move last year in response to a bill in Australia which sought to force digital platforms to compensate publishers they share news from.
In brief: nine in 10 political disinformation ads tested by researchers were approved by TikTok, despite its purported ban on political advertising.
Marketers will need to be able to adapt to the uncertain economic climate when looking at media budgets for 2023, according to a panel at The Future of Media.