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Ahmed El Kady investigates how media owners and ad solution providers are grappling with ways to best harness the technology.

A new celebrity-focussed feature could open the door for an ad-based business model, but the ‘authentic’-branded platform may not be that enticing for buyers.

In brief: Business-focussed social media platform LinkedIn announced its user base is nearing 1 billion as it celebrated its 20th anniversary today.

The week-long showcase gave media buyers a first look at the latest digital content from among the biggest names in global media and entertainment.

The answer is not more regulation or ad bans. What we need is better enforcement of the current rules on falsehoods and misinformation in advertising, argues Grove Media’s MD.

Vice Media, BuzzFeed, Insider, and even Reach have seen revenues and valuations plummet amid a “confluence” of problems hitting the digital media market.

A New York-based investment company has expressed “grave concerns” about digital media measurement platform DoubleVerify’s financial reporting, as well as the efficacy of its ad fraud detection product.

In brief: The unit will bring together the specialist retail, direct-to-consumer, and social commerce functions that exist across GroupM.

In brief: Twitter will soon offer its users to buy single press articles, Elon Musk announced on Saturday.

Google is planning to offer a generative AI ad solution which will use materials supplied by marketers to produce creatives for campaigns — the first time the tech behemoth would use images and video as material to make ad creative.