TV companies have an opportunity to boost their ad revenue now if they are willing to “be brave” with their measurement, Andy Brown and Ian Whittaker told The Future of Media.
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In brief: content selection in Mexico will come from existing global partners such as Sony and Lionsgate, as well as local partners like Telefórmula.
The ad tier will cost users $6.99/month, and ads will play before and during shows and films.
Gentzel most recently worked as CRO of Gannett, where he led all advertising and marketing solutions revenue in North America.
In brief: Fox plans to use Innovid’s cross-platform measurement solution InnovidXP.
In brief: the publisher requiring employees to take unpaid leave, suspending 401(k) contribution matches, and freezing hiring.
James Cornish, VP of international sales at Vevo explains why he thinks selling media has got harder and what he is doing about the biggest challenges facing the business this year.
Nevertheless, some of the world’s biggest brands remain committed to maintaining planned investment despite recession threats, according to new research.
In brief: in lieu of a paywall, the paper is launching a donation-based digital membership program that will ask readers to donate what they can.
We asked several leading figures for their view on what the biggest challenge will be next year and what our publication should focus on.