Marketers will be able to purchase ads on digital screens in public places including stadiums, airports and bus stops through DV360.
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Twitter has begun integrating podcasts into its platform as part of its newly redesigned Spaces tab.
Bateson previously spent four years at Guardian Media Group, including a brief stint as interim chief executive in 2020.
Apple’s decision to block ad-tracking by default on iPhones appears to have negatively impacted social media spend.
In-content advertising drives more brand awareness and sales conversion when combined with TV spots, new data has shown.
Mediahub’s Ross Jenkins believes his media agency may have found a way for brands to potentially save millions via a new technology developed in-house.
Streaming services have made inroads into live sports, led by two mega companies that are known less for their media offerings than their other products.
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Snap and HBO Max are bringing dragons from House of the Dragon to cities around the world via location-based augmented reality experiences.
Streaming usage surpassed cable audiences for the first time ever last month, according to Nielsen.