Covid-era digital consumption habits have remained sticky, providing both opportunity and brand safety challenges for advertisers.
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In the week following Elon Musk’s takeover of Twitter late last month, popular misinformation-spreading Twitter accounts saw a 57.04% increase in engagement on the platform in the form of likes and retweets.
In brief: Contract workers’ terminations come as Omnicom and WPP media buying agency GroupM have reportedly urged clients to pause spend on the platform.
Dentsu International reported 8.4% organic growth in its latest earnings.
In brief: Disney is planning to lay off some staff and institute a hiring freeze following the company’s disappointing Q3 earnings.
In brief: top exec exits have prompted concern at the US FTC over whether the company would be able to abide by its regulations.
In brief: the live comedy special is set to stream globally “in early 2023”.
In brief: The European Commission has opened an “in-depth investigation” in to the proposed acquisition of Activision Blizzard by Microsoft.
WPP’s media investment group has announced the creation of a client coalition with the goal of accelerating the decarbonization of the world’s media supply chain.
The Trade Desk registered 31% growth, ahead of the market for other tech companies posting single-digit growth.