In brief: the Disney-owned sports property is in talks to partner with the sports betting company
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Gamers are also 34% more likely to view an in-game advertisement than those placed on other digital channels like social media and websites
In brief: Reddit has made several updates to its Ads Manager with the goal of improving how advertisers get started with, manage, and get the most of out their campaigns.
In brief: the announcement is a step toward Nielsen’s forthcoming cross-media measurement platform Nielsen ONE, which is slated to launch in December.
In brief: Spotify has acquired online safety company Kinzen with the goal of “ramping up” its efforts to protect users from harmful content.
The former OMD and BBDO US CEO will lead the US chapter of advertising’s climate action initiative.
In brief: the newsletter subscription service was launched in June 2021 as a set of publishing and subscription tools to support writers in the US.
DoubleVerify has launched DV Attention Lab to offer advertisers attention-based insights and recommendations on campaign performance.
In brief: Musk has committed to purchasing the social media company at his original offer price of $54.20 per share.
In brief: Washington Post managing editor Kat Downs Mulder is leaving to become SVP & general manager of Yahoo News.