Odeon Cinemas Group, Europe’s largest cinema operator, wants to convey the “pleasure of immersive cinematic viewing experiences and the emotional benefits of coming to an Odeon Cinema” in a new pan-European brand campaign.
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In brief: Google has started rolling out its Ads Transparency Center which will allow users to learn more about ads they see, including YouTube, Search and Display. All ads from verified advertisers are searchable on the hub.
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The Media Leader’s new columnist Nicola Kemp joins Omar Oakes to talk about the progress women have made in making media a more equitable career and the barriers which still remain.
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As well as devising this publication’s rebranding as The Media Leader, Scaffardi has launched event brands such as Future of Audio Europe, the Future of Gaming and the Future of Media, as well as evolving The Future of Brands.
The Association of Online Publishers has released an open letter accusing “unscrupulous” tech vendors of collecting and selling digital publishers’ first-party contextual audience data without their consent.
In brief: By his own admission, Elon Musk has driven the value down of Twitter to less than half of what he paid to acquire it last year.
Sky’s UK commissioning team has undergone a reshuffle, but what will the impact be on its original scripted content?