Direct Line, The Audience Project and Little Dot Studios took part in the ‘Great Measurement Transformation Debate’ at Mediatel’s Future of Brands.
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Global revenues from over-the-top (OTT) TV episodes and movies will grow by more than 65% over the next five years, new research has found.
Nielsen has expanded deduplication of CTV audiences to include new smart TV models.
The Competition and Transparency in Digital Advertising Act was introduced in the Senate on Thursday.
The new advertising solution allows advertisers to turn top-performing videos into ads.
The manifesto outlines numerous commitments all agencies should make to fulfil climate and sustainability standards.
The My Ad Center will let users control the types of ads they are exposed to across Search, Discover, and YouTube.
This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
This challenge is the ultimate test of media memory and advertising acumen.
Social media platform Reddit has deepened its entry into the UK market by agree to sponsor the eight series of ITV’s popular reality-TV show Love Island.