Raymond Snoddy reviews great and intolerable examples of journalistic practice over the past year, from heroism in Gaza, Ukraine, and Hong Kong, to insolence at Fox News, Twitter, and GB News.
More Opinion articles
Attention rightfully puts audience experiences higher on the agenda, but using it as a universal standard would create targets that are more easily gameable and deliver worse media experiences.
The industry is still behind in its measurement capabilities, which means OOH is being underrepresented in advertisers’ media plans.
Buyers and advertisers need to proactively close the information gap in programmatic advertising so they can take action and improve performance.
It’s important to take a step back every now and then to take stock and celebrate our wins. Despite recent damning reports, there is a lot for digital advertising to shout about.
We need to think bigger than gaming and think ‘gamification’. There are three actions we can take to bring gaming into the marketing mainstream.
Innovations in content-aware encoding are transforming video streaming, explains VisualOn’s strategic consultant.
Havas UK’s chief data and product officer explains what to look for in a viable long-term tracking solution.
If the programmatic market resembles a car boot sale, as the latest ANA study suggests, then a more robust approach by advertisers and a flight to quality of execution should enhance the market’s status.
…but you won’t remember the meeting you missed if for. Holding true to your values is not just for Christmas, it’s for life, writes Nicola Kemp.