More Opinion articles

Spark Foundry’s Marcos Angelides shares his thoughts about the opportunities of generative AI in commerce, from scaling content to the role of product recommendation to the implications for media planning, with Publicis Commerce partners Justine Kroll and Stuart Johnston.

AI might push us to be more original and force us to place more value on striving to invent or deliver the never-seen or never-heard to avoid competing with machines.

Apart from the Cannes Lions, our industry is full of networking events with free-flowing alcohol. Sober Media Network advises on how to navigate these situations.

The rise of AI can add to the industry’s bloated emissions, while in the short term there’s a danger that we’re losing time at a critical moment in the climate crisis.

This year’s Media Lions received 1,888 entries, from which 60 Lions were awarded by the jury. Jem Lloyd-Williams, CEO of Mindshare UK and one of the judges, discusses some of the key trends. 

While the summer of sport may increase the chance of reaching consumers at scale, it also increases the chances of unsuitable placements or wasted spend.

If we want to play our part in not only preserving the planet but our industry too, we have to use our powers to bring about change.

Looking solely at downloads risks allowing shows that have suffered from listener drop-off to report deceptively high numbers. We need more accurate measurement and industry standardisation.  

The criticism of Nicola Coughlan once again shows society’s judgement reflex and how women are socialised to tear each other down. As an industry, we need to say enough is enough.

“Future of Advertising: How AI & Commerce Will Shape Consumer Experiences of Tomorrow,” featuring Dave Penski, CEO of Publicis Media