While the summer of sport may increase the chance of reaching consumers at scale, it also increases the chances of unsuitable placements or wasted spend.
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If we want to play our part in not only preserving the planet but our industry too, we have to use our powers to bring about change.
Looking solely at downloads risks allowing shows that have suffered from listener drop-off to report deceptively high numbers. We need more accurate measurement and industry standardisation.
The criticism of Nicola Coughlan once again shows society’s judgement reflex and how women are socialised to tear each other down. As an industry, we need to say enough is enough.
“Future of Advertising: How AI & Commerce Will Shape Consumer Experiences of Tomorrow,” featuring Dave Penski, CEO of Publicis Media
Last week, New York City’s Skylight at Essex Crossing transformed into a creative incubator as thousands of innovative brands, retailers, distributors, investors and entrepreneurs made their way to the vibrant lower east side for FounderMade’s Innovation Show NYC 2024
Measuring the effectiveness of campaigns, and then using those insights to inform media planning, is where the true value of retail media lies.
The Who Cares? movement is as terrific as it is long overdue, but the stakes are high. Without advertiser support, will there be lasting change?
Our industry needs to start appraising media quality through the prism of value and quit using cost as the measure. The rise of principal-traded media and the debacle over MFAs show that we still have some way to go.
Without greater care for standards and joint-industry collaboration, the confusion of competing audience claims will damage the shared language that allows us all to make progress.