More Opinion articles

Columnist Nick Manning joins the host Jack Benjamin and editor Omar Oakes to preview the key issues that will come up at this year’s Future of Media event in London.

Brands operate in the real and online worlds, and how they choose to represent and portray women and who they associate their values with is very telling.

CTV and FAST players need to take three crucial steps to make the burgeoning medium more appealing to advertisers.

Services like Spotify and Netflix need to be more than just a seamless convenience and one-click utility.

Networking as an expat is hard work. But Americans are an especially friendly bunch, so it need not be too daunting.

Creative media has taken a back seat because creative effectiveness doesn’t properly consider how the message is delivered. 

The UK TV market may — overnight — have a new ad-supported VOD platform with the scale and quality to challenge UK broadcasters.

Brands looking to explore investing in “the sleeping giant” that is retail media, should consider a framework for their strategy. 

The Russell Brand allegations remind us why scale in media matters. Without being part of the so-called ‘mainstream media’, how else can journalists hold the rich, famous and powerful to account?

Use AI to enhance creativity, not replace it. Truly disruptive marketing comes from human insight and ingenuity, argues Wavemaker UK’s chief strategy and planning officer.