More Opinion articles

ACI has the potential to be a game-changer in AI by revolutionising the way brands serve their customers.

We must focus on people, partnering wisely, and let our communication goals guide our channel choice.

We need more accountability and regulation in an online media-buying market riddled with information asymmetry, writes media and legal specialist Nick Swimer.

No, the label ‘podcast’ doesn’t lend itself to a targeted advertising business model. But despite that, it works, argues Publicis Media’s associate insights director.

Agencies find it easier to blame measurement geeks than admit their failures in trading transparency and inaction over ad fraud.

This industry could solve the Made for Advertising issue overnight. But it requires people and their companies to come together, writes Performics’ head of programmatic.

There are valid arguments on both sides of the debate over the BBC’s failure to call Hamas terrorists. But there appears to be more flexibility in the BBC’s impartiality rules than is being exercised.

Retailers are keen to chase the media budget that seems destined for their properties, but to succeed they have to understand what it means to act as a publisher, warns Criteo’s Northern Europe MD.

Nick Manning spoke with Jack Benjamin and Omar Oakes about why publishers feel the need to polarise themselves to appeal to readers on the fringes — who just so happen to be the one’s most likely to pay a subscription fee.

Smarter manifest manipulation in ABR streaming can go a long way toward reconciling the conflict between technical capability and profitability.