More Opinion articles

Adland needs to take proactive steps to prepare for demographic change, argues OMG’s Phil Rowley.

Pointing the finger of blame at Musk only hides Twitter’s failure to evolve and adapt.

Businesses need to take new data regulations seriously rather than look for ways to circumnavigate them if they want engaged consumers.

In the context of slower economic growth and rising input costs, retail media spend growth represents a further headwind for brand owners.

Most copy is forgettable when it is both unremarkable and wedged cheek by jowl amongst other insistent messaging. Space is an advertiser’s best friend.

The antidote to rainbow washing? Don’t ignore the “11 straight months” of the year.

Candidates avoiding TV for fear of being ‘left-behind’ should reconsider.

Murdoch drops support of Trump in the US, but what does he have in store for the UK leadership contest?

There has never been a more important time to stay attuned to your customers through a flexible research approach.

Brands need to go back to their core utility to find their higher purpose or risk becoming irrelevant.