Journalists are under pressure to write stories that take a clear stance or ‘side’ on a topic. This is making news fatigue worse.
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A flying trip to Cannes is even worse for the planet than you think. But our industry can hit net zero with some fundamental changes all year round.
The paper once known as The Thunderer looks weak after pulling a story about yet more Boris Johnson allegations without explanation.
The industry is currently at a critical inflection point.
The first thing all agencies should be saying to their clients is: hold your nerve.
If we don’t reveal and accept contradictions in data, are we truly demonstrating an understanding of real life?
Businesses should not be afraid to create an environment where people want to be, not have to be.
Agencies will find it hard to stay relevant if they don’t speed up their own understanding and adoption of digital technology.
Focussing on media cost over investment and audience delivery is damaging advertising effectiveness.
When choosing your mix of media channels for your campaign, considering highly relevant context as well as the reach and size of the screen is crucial.