More Opinion articles

Some advertisers might not mind Twitter lapsing into obscurity. But another platform is likely to emerge quickly.

There are serious environmental costs to creating and sharing NFTs, so there needs to be clear consideration on the purpose for creating them.

Where marketing principles have been followed, they seem to work. But there are still too many instances today where it has never been tried, writes Hearts & Science’s strategy chief.

The Future of Audio Europe: next year’s event will bring together the audio community across the contintent as the audio community comes together to solve global challenges.

Media companies need to be doing more to create a diverse and thriving workforce.

We know brands should continue to invest in a downturn. But what if your brand doesn’t have the resources to compete in a share of voice battle over the long-term, asks Bountiful Cow’s strategy chief.

“Adflation” creates a conundrum for media owners needing to justify higher prices. Here’s how they can beat it.

Agencies need to do more to support brands to connect their data to make their media more effective and meaningful.

A more inclusive approach fuelled by better cultural intelligence, and having the right people in the room, is more likely to result in long term growth for brands.

When brands need to make budgets work harder, leaning in to programmatic supply chain can save costs.