More Opinion articles

Agencies need to do more to support brands to connect their data to make their media more effective and meaningful.

A more inclusive approach fuelled by better cultural intelligence, and having the right people in the room, is more likely to result in long term growth for brands.

When brands need to make budgets work harder, leaning in to programmatic supply chain can save costs. 

A raft of recent company earnings reports demonstrates that we have reached the end of an era where advertising supported the exponential growth in online channels.

As the war in Ukraine rages on, the industry needs to work together to tackle misinformation and maintain ethical advertising practices.

A guide for smaller media owners and agencies on how to tackle the challenge of decarbonisation.

Using the right ad formats, quality media and appropriate creative to engage audiences should be as important as optimising for attention for advertisers. 

Seedtag and Nielsen’s ‘Building Consumers’ Connections Through Contextual’ report does a disservice to the existing literature, argues MediaCom UK’s head of planning.

The big question for Twitter is what sort of content will Elon Musk permit or promote on what increasingly looks like a personal plaything?

Evidence indicates that there’s plenty of opportunities for arbitrage remaining when using attention metrics.