Who’s funding ad fraud? Advertisers. And not just the “disreputable” ones – there aren’t enough of them to account for this.
More Opinion articles
Rather than focus on what we want connected TV to be, let’s look at what it currently excels at.
| Jon Mew
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Globe-spanning mega-IPs create genuine canvases for big, bold brand storytelling that has the guaranteed reach.
In the latest of this digital media planning series, we’re going to examine testing.
TV advertising excels at delivering high recall and building brands, so why is ad spend flowing to digital?
The potency and potential of the discipline has been diminished and diluted by malpractice.
Media companies can and should go further to speak out against the Dobbs decision and signal to women that their cries for help are being heard.
As traditional digital advertising becomes more difficult to execute effectively, branded content offers a powerful avenue for brands to reach audiences through trusted publishers.
Journalists are under pressure to write stories that take a clear stance or ‘side’ on a topic. This is making news fatigue worse.