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More than 40% of ad buyers found alternative currencies to be just as effective as traditional currencies, suggesting that more needs to be done in order to get advertisers to switch over. 

In a recent episode of The Media Leader Podcast, Ozone CEO Damon Reeve spoke to host and reporter Jack Benjamin about how moving adspend from MFA sites toward premium publishing environments would be a win for advertisers and publishers alike.

Creative media has taken a back seat because creative effectiveness doesn’t properly consider how the message is delivered. 

The UK TV market may — overnight — have a new ad-supported VOD platform with the scale and quality to challenge UK broadcasters.

Scope3’s Anne Coghlan and The Responsible Marketing Agency’s Hannah Mirza join Ella Sagar to unpack the state of the media industry’s sustainability efforts, and the ethics of advertising for fossil fuel companies.

A number of sports team owners have invested in or partnered with gaming adtech companies this summer as they see synergies between their existing brand partners and the burgeoning gaming market.

Brands looking to explore investing in “the sleeping giant” that is retail media, should consider a framework for their strategy. 

In a letter to Meta president for global affairs Sir Nick Clegg, Owen Meredith and Jim Mullen criticised Meta’s waning interest in promoting news on the platform. But do publishers have any leverage on this issue?

Global SVOD revenues are forecast to grow by $20bn in six years as the main platforms start to value profitability over subscriber growth, according to new research.

Despite 92% of Gen X going on social media every day, just 5% of brand spend on influencer campaigns is targeted at the cohort, according to media agency Wavemaker’s findings.