Where marketing principles have been followed, they seem to work. But there are still too many instances today where it has never been tried, writes Hearts & Science’s strategy chief.
Showing 1641-1650 of 2,398
More Us articles
As part of The Media Leader’s commitment to championing sustainability in our industry throughout 2023, we are delighted to partner with The Guardian Advertising to present this one-hour special.
Ad-supported streaming models are likely provide consumers and advertisers an answer to inflation concerns.
In brief: ABC, CBS, and NBC decided to stick with previously scheduled programming while cable outlets differed in airing Trump’s live speech.
Ofcom is weighing a wide swath of additional regulatory measures for online media.
In brief: the move is an expansion of Netflix’s desire to crack down on password sharing.
In brief: Global investment firm Carlyle has acquired a majority stake in international marketing agency Incubeta, subject to regulatory approvals.
In brief: Alphabet shareholder penned a letter to Google CEO Sundar Pichai urging it to cut costs like other tech companies.
In brief: employees must commit to “long working hours at high intensity” by Thursday or else leave the company with severance pay.
In brief: Barnes will become the first woman to serve as top editor of the paper in its 150-year history.