The Media Leader spoke to media agency execs, broadcasters, intermediaries, specialists and columnists to find out their thoughts on the most significant change in media this year.
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In brief: it is the sixth-largest opening weekend in the UK in 2022.
JCDecaux’s co-CEO in the UK, Dallas Wiles, tells Omar Oakes why the outdoor media company thinks 2023 will the year of the public screen.
NBCUniversal has hired Maggy Chan as managing director and executive vice president of global advertising and partnerships.
From sustainability, the talent crisis and trust in media, to ad fraud, inflation and Netflix’s ad tier, The Media Leader has covered a lot of news this year, but what were our most-read stories?
Hateful hit-pieces in newspapers are nothing new, but who gets the most out of behaving the worst when newsbrands appear to go after celebrities?
WFA study criticises “bad behaviours”.
Jo Kinsella, president of measurement company InnovidXP, is set to leave the company for “new adventures”.
The basic relationship between reach and business results has “eroded dramatically”, Zenith UK chief strategy officer Richard Kirk argues.
Davids are disruptive and agile; Goliaths can crowdsource insights, provide stronger measurement, and bet big on traditional advertising.