Two unique social media trends might have far reaching consequences for marketing, argues Hearts & Science’s strategy chief.
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Gen Alpha represents a distinct switch in the norm, powering a more ‘lean-in’ music consumption from earlier ages.
Snap has poached Google veteran Ronan Harris in a bid to revive the tech platform’s fortunes amid a restructure of its business and a 20% cull of its staff.
In brief: Snap is planning to lay off roughly a fifth of its staff following consecutive quarters of disappointing financial performance
In brief: using Tiles will allow the publications to trial new formats for increasing engagement with hyperlinks.
In brief: a web-based version of the livestreaming platform will continue to exist on Facebook.
In brief: California has passed a bill that would force digital platforms to increase standards for child safety or else be subject to fines per affected child.
In brief: Snap’s chief business officer Jeremi Gorman and Snap’s VP of ad sales, Americas Peter Naylor will both be making the move over to Netflix
In brief: Sky Sports has reported August was its strongest month on YouTube with 163 million global views.
In brief: The Post reportedly saw a roughly 15% decrease in digital ad revenue between H1 2021 and H1 2022.