NewsGuard has rated 139 news programs and networks based on an assessment of adherence to basic standards of television journalism practice.
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In brief: Teads, the global programmatic platform, has added connected TV inventory to its platform.
In brief: HBO has released two promotional trailers and will share sneak peeks for upcoming shows in the lead-up to the November 8 anniversary.
In brief: Lord Rothermere will become CEO and chairman of Daily Mail and General Trust (DMGT) as Paul Zwillenberg steps down on 30 September.
WPP agency Essence has launched a sustainable programmatic marketplace that will build on the media decarbonisation framework announced in July by parent GroupM.
In brief: Warner Music Group has appointed ex-YouTube chief business officer Robert Kyncl as its CEO.
Accounts belonging to politicians, political organizations, or governments will not have access to features like gifting, tipping, and e-commerce, and will be ineligible for TikTok’s Creator Fund.
In brief: Ebiqiuty’s operating profit more than doubled to £5m year on year, while organic revenue increased by 7%, according to half-year 2022 financials released today.
Before making any hasty judgements about the life and death of TV in your media mix, brands should take a step back and look at the whole picture.
A look at some of the macro trends could suggest we’re in for a bumpy ride over the coming years.
