Lumen Research’s Mike Follett explains attention is not trying to “sucker” anyone and advocates for a growth mindset.
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In brief: The partnership will allow for both companies to include each other’s media in commercial partnerships.
In brief: The disinformation network impersonated sites including The Guardian, Der Spiegel, and Bild, to promote pro-Russia narratives regarding the war in Ukraine.
In brief: Netflix has released a trailer for ‘The Playlist’, a fictionalisation of the founding of Spotify by CEO Daniel Ek.
In brief: Sports streaming platform DAZN has completed a deal to buy Eleven Group’s global sports media businesses to bolster its portfolio of rights
Nearly all advertisers are now combining CTV and digital video buys.
If publishers fail to adapt to meet the needs of Gen Z, they may never be able to win them over, warns the CEO of Newsweek.
What kinds of relationships and structures are needed to make partnerships in the media industry work?
In brief: The studio will be based in Helsinki, where it will be led by former Zynga VP and GM Marko Latiskka.
The accelerated shift to ecommerce that occurred during the pandemic has cooled off, according to the latest ecommerce report from AppsFlyer.