More Us articles

In brief: Independent digital adtech company Pubmatic is set to acquire Martin, a media measurement and reporting platform, in a big to deepen its investment in supply path optimisation.

With a cookie-less future on the horizon, alternative solutions to data and audience curation will be make or break for brands to prove return on adspend, warns Yahoo’s head of EMEA.

Google’s latest outdoor move only proves that specialists are needed more now than ever, argues VCCP Media’s performance strategist.

Breaking down the complexity of marketing and peeling back one layer at a time can help to identify focus areas in order to build a response.

Sunlight may be the best disinfectant in theory, but in practice it doesn’t quite work, argues Bianca Barratt.

The United Nations, in consultation with CAN, has released a number of tips for media organizations to communicate on the topic of climate change.

In brief: The goal of the workshop is to provide participants with an actionable roadmap for media strategy and investment through a collaborative agenda.

In brief: The redundancies occur as the recently merged Warner Bros. Discovery seeks to become more efficient and lean in the face of a sizeable debt problem.

‘Truth decay’ is irreversible and we have to learn to deal with it. Advertisers, whose money funds the lion’s share of commercial media, can do a lot more. 

Researchers have shown how to reach sustained and profitable growth by making ‘adjacency moves’. What can media companies learn during this time of change?