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The former OMD and BBDO US CEO will lead the US chapter of advertising’s climate action initiative.

In times like these, it’s not so much about what a brand is marketing, but more how a brand is marketing.

Brands are doing themselves, as well as diverse communities, a disservice by relying on legacy safety tools.

First, recognise the blind spot in our current marketing theory.

In brief: the newsletter subscription service was launched in June 2021 as a set of publishing and subscription tools to support writers in the US.

DoubleVerify has launched DV Attention Lab to offer advertisers attention-based insights and recommendations on campaign performance.

In brief: Musk has committed to purchasing the social media company at his original offer price of $54.20 per share.

In brief: Washington Post managing editor Kat Downs Mulder is leaving to become SVP & general manager of Yahoo News.

In brief: the publication previously focused exclusively on covering politics and power on Capitol Hill.

The climate crisis is rapidly becoming a key reckoning point for the media industry and environmental messaging is now table stakes.