Revenue for its ad tier grew 34% quarter on quarter.
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The holding group has upgraded its full-year guidance following strong H1 and Q2 results.
Broadcasters must better embrace tech and learn from streaming platforms by introducing concepts such as gamification. Moreover, they need a strategic approach to manage all these changes.
This could include selling assets to rival media companies or merging the movie studio and streaming service.
The focus on cost turns pitches into competitions of who offers the lowest price, trapping brands in cycles of poor partnerships and preventing agencies from doing what they do best. How do we fix this?
Kraft Heinz taps Todd Kaplan, a longtime PepsiCo marketer, to lead its North American marketing efforts
Christian Juhl will take on the role of president, corporate development.
The company’s sales director shares what he would tell his younger self and what is coming up in conversations with clients.
New Balance announced today a multi-year partnership with the Women’s National Basketball Association (WNBA)
Streaming platforms dominated television viewership in June, capturing a record-breaking 40.3% of total TV usage, according to Nielsen
