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Publicis Groupe acquires Influential, the world’s largest influencer marketing company by revenue

Gracenote teams with major CTV players to optimize contextual ad targeting

Marketers are increasingly wary of RMN’s lack of standards, transparency, and reliable measurement, according to the ANA’s latest report

The platform’s UK launch campaign focused on environments that nurture escapism as well as “disruptive channels”.

4A’s CEO, Marla Kaplowitz, will be stepping down from her role on May 30, 2025

Mais oui! NBCUniversal is shaking things up for the 2024 Paris Olympics, offering viewers a historic commercial-free hour during the Opening Ceremony’s live broadcast

In Alphabet’s earnings call, CEO Sundar Pichai described the importance of its AI strategy to drive continued business growth, even as the tech giant warned of forthcoming challenging comparables.

Google’s announcement that it would not be deprecating cookies after all has been met with a mix of surprise and furore, but stakeholders say post-cookie solutions are going ahead.

Yelp announced a suite of new features and updates designed to empower national service businesses and advertisers

Reddit announced a new partnership with some of the biggest leagues in the US, creating fresh advertising opportunities