More Us articles

Hasbro’s embrace of Prime Video’s new ad tier has proven fruitful, with both Peppa Pig and Play-Doh campaigns generating significant gains in sales, brand awareness, and customer acquisition

As Paramount reopens merger talks with Skydance Media, The Media Leader takes a look at what has happened so far.

The GARM and ANZ framework is a major step forward in our quest for better measurement and all parts of our industry will have an important part to play as it develops.

In an exclusive interview, Christian Broughton reveals talks with other publishers and why he’s optimistic about AI, US growth and the title’s first-party data strategy.

EverPass Media, the joint venture between the NFL and RedBird Capital Partners that owns the commercial rights to “Sunday Ticket,” acquired UPshow, a marketing platform that allows live sports to be streamed at commercial establishments

Novo Nordisk’s Wegovy, a weight-loss medication, has become a fixture on television screens across the country

While McDonald’s recent experiment with AI drive-thrus may not have lived up to expectations, the future of voice AI in fast food and beyond remains bright

One year on from the birth of Threads, brands are still unsure whether they should be on the site. 26PMX unpacks some reasons why it’s worth getting involved.

Our industry understands the importance of symbols. In an increasingly hostile climate towards LGBTIA+ people, it’s alarming that some brands are reverting to the original Pride flag to consciously exclude others. 

An ad campaign accompanying the launch will roll out on 15 July.