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TikTok is making a big push into AI-powered marketing tools with the launch of Symphony Digital Avatars and Symphony AI Dubbing

Disney and Pixar’s “Inside Out 2” smashed box office expectations, proving that family-friendly blockbusters are alive and well

All the latest from Cannes Lions with The Media Leader team on the ground.

The tool enables publishers to easily check their carbon output so they can adapt to improve their sustainability scores.

If we want to play our part in not only preserving the planet but our industry too, we have to use our powers to bring about change.

The Media Leader asked industry experts and Cannes Lions veterans how to make the most of the festival.

Looking solely at downloads risks allowing shows that have suffered from listener drop-off to report deceptively high numbers. We need more accurate measurement and industry standardisation.  

Spotify is making a big push into the advertising space with the launch of its first-ever in-house creative agency, called Creative Lab

Pinterest is upping its advertising game with the launch of Pinterest Ad Labs, a new program designed to test innovative ad formats and leverage the power of AI for personalized experiences

The development of a US cross-media measurement solution will now be the responsibility of Aquila.