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The new ad format will need be sufficiently enticing to lure advertisers away from organic marketing.

Reach’s engagement director, Dan Russell, discusses how WhatsApp has become a “big win” in reaching new audiences.

Paul Gubbins, VP, CTV strategy and Marketing at Publica, reveals how programmatic advertising is now “front and centre” of CTV conversations, having been on the periphery just three years ago.

These reports are a waste of time and energy, with no actual learnings to be found, all designed to make the agency look busy. But it doesn’t have to be this way.

Ruth Cartwright says the UK’s set-up for trading TV and video is hampering Sky as it competes with global streaming giants.

Marketing experts remember psychologist Daniel Kahneman, who pioneered insights into how consumers really make decisions. 

Disability is still missing in many inclusivity drives. But there are many ways brands can target disabled people, with influencers playing a key role.

Caroline Johnson, director and co-founder of The Business Model Company, talks to editor-in-chief Omar Oakes about why media agencies are no longer fit for purpose and need to get rid of charging models based on employees’ time.

The trend of skincare products targeting children, promoted by young influencers with the support of cosmetics companies, is a damaging one. Brands can and should do better.  

Free ad-supported TV is growing much more slowly in Europe than the US because of the continued strength of regional broadcasters, according to a leading TV market analyst.