A new book, Sustainable Advertising, looks at how brands and agencies can help create a better future for all. Its authors discuss some action points.
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The Media Leader Podcast: Is Pinterest little more than a social media platform for mothers who like arts and crafts?
The Sun’s managing director on why quality is more important than quantity in the digital age and the newspaper’s plans for a big year in politics and sport.
Jack Benjamin, Ella Sagar and Nick Manning examine Warner Bros Discovery’s latest earnings, Reddit’s forthcoming IPO and why agency-client relationships at holding companies have become less transparent.
For brands looking to be seen and heard during tentpole events in 2024, here are our tips for ‘crossing the streams’ in successful TV+TikTok campaigns.
The silence is becoming deafening as Labour holds on to a strong lead in the polls. What a different story to the Blair era.
Miron intends to step down from the role in March 2025 and become chairman.
A potential lack of transparency and uncertain trust among consumers require careful media strategies.
In a time where advertisers have to navigate an increasingly fragmented media landscape, the need for unified cross-media measurement has never been more critical. And there is no need to wait for it. (Partner content)
The outdoor media owner reported $623m in consolidated revenue in Q4 2023.