A new study from the US claims TV viewers using PVRs do not display any significant difference in ad recall or ad recognition when compared with viewers not using the technology. The research, conducted by Millward Brown, represents good news for the advertising and marketing industries, with Michelle de Montigny, senior vice president at the… Continue reading Ad Recognition Not Affected By PVRs

Multimedia enabled mobile phones look set to double over the next two years, despite an apparent lack of consumer interest. Despite the ability to play digital music on handsets shown to be one of the more popluar multimedia applications cited by US respondents a recent report by In-Stat claimed the feature was not deamed that… Continue reading Multimedia Phones Set To Rise Despite Lack Of Consumer Interest

Advertising is currently growing faster than gross domestic product (GDP), with global adspend set to increase to 6% in 2006, up from 4.9% in 2005. The latest forecasts, from ZenithOptimedia, attribute the strong growth to the World Cup held this summer, with the event producing lots of promotional opportunities. ZenithOptimedia projects that worldwide adspend will… Continue reading Global Adspend Forecast To See 6% Growth In 2006

Voice-over-internet protocol (VoIP) looks set to revolutionise the telcoms industry, with new research from Continental Research forecasting strong growth for the medium. According to the study, 1.8 million internet users have used VoIP in the past 12 months, with a further 1.9 million saying they are likely to try the technology within the next 12… Continue reading VoIP Forecast To Shake-Up Telecoms Industry

United Business Media (UBM) has announced that it has completed the sale of its Culverhouse Cross site to ITV for £18.7 million. The deal is part of UBM’s on-going process of monitoring its non-core assets, with the sale including the television studio complex that – until the completion of the site’s sale – was being… Continue reading UBM Sells Culverhouse Cross To ITV For £18.7 Million

Five has appointed Vallance Carruthers Coleman Priest as its new creative agency ahead of a rebranding exercise first mooted at the beginning of the year.The win sees the creative agency succeed incumbent TBWA/London, which decided not to re-pitch for the business.“We began the pitch process in January this year after assessing our creative needs for… Continue reading Five Signs Creative Agency Ahead Of Rebrand

The BBC’s Strictly Dance Fever continued to perform well for the Corporation on Saturday night, flooring competition from ITV’s Celebrity Stars In Their Eyes with an average adult audience of 4.3 million.The dancing showdown saw off ITV’s star singers, which drew 4.1 million on average for the commercial giant.Elsewhere, BBC One’s long running medical drama… Continue reading BBC Wins As Viewers Glaze Over Stars In Their Eyes

Reports this afternoon suggest shows such as Desperate Housewives and Lost could soon be offered free online, with Disney packaging special downloads with full ad breaks which viewers cannot skip through.According to the Reuters news agency, the American broadcaster sees the technology as a way to boost advertising revenues, and will attempt to supplement its… Continue reading Disney To Offer Ad-Packed Shows Free Via Internet

A price war looks set to erupt amongst Britain’s broadband providers this week, as mobile phone retailer Carphone Warehouse prepares to launch a free service for landline customers.Falling under its Talk Talk brand, it is not known what speed the service will offer consumers, or whether stringent usage caps will be imposed. Despite much speculation… Continue reading Price War Brews Over Free Broadband

Reports over the weekend claim cable customers could be in for a bumper summer, as cable giant NTL prepares to offer free TV to those who sign up for all of its services.The company, which will soon rebrand as Virgin Television (see NTL Confirms £962m Virgin Mobile Takeover), was reported by the Sunday Telegraph to… Continue reading Cable Giant’s Free TV To Boost Multi-Play Proposition