Marketers in the US and Canada spent a total of $5.75 billion on search engine marketing and optimisation in 2005, an increase of 44% compared to the same period last year. According to a new study from The Search Engine Marketing Professionals Organisation, paid search spending is forecast to reach $11 billion by 2010. Commenting… Continue reading Search Engine Marketing Spend Enjoys Strong 2005
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The combined market of both digital satellite and terrestrial radio is projected to reach 22 million in 2009, up from just 5 million in 2004, according to high-tech market research firm, In-Stat. The company’s new report Digital Radio: Turning Up the Volume on Satellite and Terrestrial Radio Adoption, claims that the primary drivers for this… Continue reading Digital Radio Penetration Set To Rocket
Yesterday saw the Observer follow its weekday counterpart the Guardian in switching to Berliner format, ending the paper’s life as a fully-fledged broadsheet.The switch, backed by a high profile TV campaign, also sees the paper move to full colour publishing. The redesign sees the Business & Media and Cash sections merge, forming a business and… Continue reading Observer Makes Transition To Berliner Format
ITV secured a resounding victory in the celebrity TV face-off against Channel 4’s Big Brother last night, with its Soapstar Superstar scoring adult audiences more than 2 million higher that of the famous reality show.With an average adult audience of 6 million for its 90 minute duration, Soapstar Superstar crushed opposition from Big Brother, which… Continue reading Soap Star Singers Hit High Note For ITV
Adam Freeman is to remain at Guardian Unlimited as the company’s head of commercial development, reversing a previous announcement that he was to join digital media specialist I-Level at the last minute.The media boss was due to join I-Level spin off, Generator Consulting, this month, but will now remain with the Guardian, continuing his current… Continue reading Freeman Backtracks From I-Level To Remain At Guardian
ITV is to unveil new branding today, overhauling its on-screen identity to give a unified feel across each of its four channels.The new branding brings ITV1, ITV2 and ITV3 into line with the recently launched ITV4, which launched on 1 November 2005 (see ITV Gears Up For Digital Launch), and is designed to unite the… Continue reading ITV To Unveil Unified Branding
Global advertising company, WPP, has announced the promotion of Dave Allen to chief executive officer of Team Vodafone, and Simon Bolton to chief executive officer of Enterprise IG. Bolton will start his new role in late January and will be responsible for maintaining Enterprise IG’s leading market position and growing the business in North America… Continue reading WPP Reshuffles Management
The Guardian is to raise its cover price by 10p on Monday, putting it on a par with the Independent at 70p and continuing the trend for rising cover prices which began last September.The title’s new cover price will fall behind the Financial Times and Racing Post, priced at £1 and £1.30 respectively, holding joint… Continue reading Guardian To Raise Cover Price From Monday
Nickelodeon is to make its first inroads to the Freeview platform with a pre-school programming block on sister channel TMF later this month.Airing between 7am and 9am the new programme strand will be dubbed “Noggin” and feature content from Nick Jr such as Thomas the Tank Engine and Dora the Explorer.The move will make Nickelodeon… Continue reading Nickelodeon To Air Kids Programming Via Freeview
The launch of Celebrity Big Brother gave Channel 4 a ratings boost last night, with 5.8 million adults tuning in on average to see this year’s contestants enter the famous house.The programme beat off competition from both the BBC’s terrestrial channels, as well as Five, but was topped by ITV’s Doc Martin, with an audience… Continue reading Big Brother Launch Sees Success For Channel 4