GCap Media has secured a six month sponsorship deal with Airmiles, covering Classic FM’s Smooth Classics at 7 show, worth around £1 million and scheduled to start on Monday.The deal will also incorporate Simon Bates’ breakfast show, with promotions and advertorials focusing on the top 20 destinations accessible using Airmiles.In addition, the sponsorship agreement includes… Continue reading Classic FM Signs £1 Million Sponsorship With Airmiles

The Evening Standard is to roll out a redesigned edition next week, with a “more stylish” use of colour throughout the title intended to attract more affluent, working Londoners.The redesign will come into effect on Monday, forming part of the title’s “evolution not revolution” towards offering its readers more of what they love from the… Continue reading Redesigned Evening Standard To Launch Next Week

March saw the heaviest text messaging on record by British mobile phone users, topping last December with a massive 3.19 billion messages being sent during the month.The figures, released by the Mobile Data Association (MDA), show person-to-person texts sent across the UK’s mobile phone networks increasing by 24% on March 2005, with an average of… Continue reading Text Hits New High As March Marks New Record

GCap Media’s indie radio station, Xfm, has secured beer brand Carling for an exclusive advertising promotion, which will see the brewer roadblock its ad space for 24 hours to coincide with its Carling Live 24 music event.The advertising takeover is a first for Xfm, which will back Carling’s advertising breaks with on-air promotions such as… Continue reading Carling Signs Xfm For 24-Hour Ad Takeover

BBC One’s detective drama New Tricks delivered a blow to the concluding part of ITV1’s Sharpe’s Challenge last night, drawing 6.4 million compared to the commercial giant’s 5.5 million.The evening was not a total triumph for the BBC however, as ITV’s Coronation Street double bill saw both episodes top the 9 million mark, while BBC… Continue reading BBC’s New Tricks Puts An End To Sharpe’s Challenge

ITV has secured mobile phone operator T-Mobile as the exclusive sponsor of Soccer Aid on ITV1 and ITV2, giving the phone network wide-ranging branding for the sporting event this summer.Soccer Aid sees a number of World Cup legends and top celebrities teaming up to go head-to-head in an “England versus The Rest of The World”… Continue reading ITV Scores T-Mobile For Soccer Aid Sponsorship

The Economist has appointed poster specialist Kinetic to handle all of its global outdoor marketing, relocating the business from Aegis-owned Posterscope in an effort to raise awareness of the publication in worldwide markets.Kinetic takes control of the account with immediate effect, covering the UK, France and the US. The business was won without a competitive… Continue reading Kinetic Wins Economist Account Ahead Of US Push

Consumers accessing the internet via their mobile phone are increasing, with 56% of users having browsed the internet or downloaded emails in 2005. Recent figures from A.T. Kearney revealed users rising affiliation with advanced features on their mobile phone, with a massive 92% of users in Japan going online via their mobiles. This strong trend… Continue reading Mobile Phone Users Embrace Device Online Capacity

Channel 4 has announced an increase in profits of 9%, allowing the broadcaster to pump an extra £50 million into its programming budget this year. The rise sees the broadcaster’s profits hit £48.5 million, with advertising growth of 6% over the year increasing turnover to £894 million. Channel 4’s main channel saw advertising and sponsorship… Continue reading Revenue Rise Sees C4 Pump £50m Into Programming

UK publishing group, Pearson, has agreed to buy US teacher certification group National Evaluation Systems Inc (NSE), with the deal expected to add to adjusted earnings per share and return on invested capital from 2007. According to Pearson, NES is the leading provider of customised state assessments for teacher certification in the US, working under… Continue reading Pearson Buys US Teacher Certification Group