The BBC has embarked upon its largest marketing offensive since the “Perfect Day” campaign, seeking to highlight its real-life value, with the tagline “This is what we do.”The campaign highlights some of the Corporation’s achievements, including footage of warzone reporting by John Simpson, and a behind the scenes look at BBC One’s Planet Earth.Comprising four… Continue reading BBC Launches Marketing Drive To Convey Value

TV marketing body Thinkbox has appointed Tess Alps as its first CEO, dashing press predictions this morning that BT’s head of media, Steve Huddleston, had scooped the top job.Following her appointment Alps, currently chairman of the PHD Group in the UK, will work closely with Channel 4, Five, GMTV, IDS, ITV, Sky, Turner and Viacom… Continue reading Thinkbox Spurns Speculation To Appoint Alps First CEO

South Korea is coming to the end of its broadband reign, with new figures from Point Topic showing that Denmark and the Netherlands are very close to catching up in terms of broadband lines per 100 population. Despite showing negligible broadband growth in 2005, South Korea still has over 25% penetration of broadband by population.… Continue reading South Korea Predicted To Lose Broadband Crown

Total UK online advertising expenditure in the UK rose by 65.6% in 2005, reaching £1.4 billion and enjoying a market share of 7.8%. According to new figures released by the Internet Advertising Bureau (IAB), online media is driving the growth of the entire advertising market. Adspend across all other media combined fell by almost £200… Continue reading UK Online Adspend Up By 65.6% In 2005

One third of adults spend ten hours or more a week playing a console or PC games, compared to just 11% of teens, according to results from a new study released by the Consumer Electronics Association (CEA). The study found that the PC dominates the adult gaming world, while teenagers spend more time using game… Continue reading Adults Spend More Time Gaming Than Teens

Channel 4’s pithy Saturday morning music show, Popworld, has launched a dedicated online music portal, providing viewers with access to up and coming acts, and boosting the profile of struggling artists.Centred around a chart of unsigned acts, the new Popworld Promotes site enables users to listen and vote on their favourites. The most popular artist… Continue reading Channel 4 Show Launches Community Portal For New Music

Newspaper giant Mirror Group Newspapers (MGN), has appointed David Emin as its new director of advertising, poaching the media heavyweight from an identical post with arch rival News Group Newspapers.Emin currently oversees the ad operations of The Sun and News Of The World, but will now be responsible for heading up advertising sales across the… Continue reading MGN Poaches News Corp Ad Boss For National Position

Emap’s Kerrang! magazine is to create a unique musical proposition next month, with a one off re-recording of Metallica’s iconic rock album, Master Of Puppets, gracing the cover of its magazine.The special re-recording by eight of the hottest new rock bands is intended as a celebration of album’s twentieth anniversary, with magazine editor Paul Brannigan… Continue reading Kerrang! Re-Records Classic Rock Album For Unique Covermount

Reports this morning suggest the financial consortium of Greg Dyke, Apax Partners, Blackstone and Goldman Sachs, which last week bid for control of ITV, would seek a merger with Five should they gain control of the broadcaster. According to a report in today’s Daily Telegraph, the proposed merger would take the shape of an invitation… Continue reading ITV Bid Consortium Plans Merger With Five

Emap has announced that it is trading in line with full-expectations, outperforming the market in the group’s consumer magazines and radio division, with its business to business division expected to deliver strong underlying growth. The publishing body expects full-year revenues to rise by 8%, helped by a 5% increase in underlying revenues from UK consumer… Continue reading Emap Outperforms Consumer Magazine and Radio Market