The Association of Online Publishers has released its 2006 Census, revealing a drastic shortage of skills required by the online publishing industry.The research reveals unfilled vacancies in almost three quarters of AOP member companies, compared with 58% in 2005.In addition, publishers rated difficulty in recruitment and retention as one of the biggest constraints on the… Continue reading Online Publishers Face Growing Gap In Skills

The concluding half of ITV’s detective drama The Commander aired last night, drawing a healthy 5.6 million adult viewers on average, but failing to top BBC detective stalwarts Dalziel and Pascoe.The Corporation’s detective duo notched up an average audience of 6.2 million adults, securing a 27.8% share to knock ITV, with a share of 26.3%,… Continue reading BBC One Wins Detective Drama Duel

Chrysalis Radio has signed a lengthy 12 month sponsorship tie-up with dating website DatingDirect.com, partnering to provide sponsorship of the evening show across the broadcaster’s Heart network.The sponsorship deal, worth seven figures, will see DatingDirect build its brand and drive traffic to its web site.Running across all three Heart stations, the campaign will receive airtime… Continue reading Dating Site Wins Heart For Perfect Partnership

ITV Sales has secured insurance firm Swiftcover as the new sponsor of its Formula 1 coverage, providing branding across on air programming and the broadcaster’s associated internet site.Negotiated by Mark Rosenegk, controller of sponsorship and branded content at ITV Sales, and Andy Thornes, TV director at Initiative Media, the deal will see Swiftcover sponsor race… Continue reading ITV Signs Insurance Firm For F1 Sponsorship

Takeup of mobile applications in the UK and Germany is being driven by school-age teens and young adults, according to research firm M:Metrics, which claims the young audiences are critical to the sector’s growth. The company’s February Benchmark Survey showed 13 to 24 year olds are the most likely to use mobile data services, although… Continue reading Young Users Most Likely To Adopt Mobile Data Services

NTL:Telewest this morning confirmed an agreement with Virgin Mobile to see the two businesses merge, forming the nation’s first quadruple play broadcaster, offering TV, broadband, fixed line and mobile telephony. The merger will see NTL:Telewest adopt the Virgin brand in the near future, following a 30 year brand licencing agreement to “harness” the power of… Continue reading NTL Confirms £962m Virgin Mobile Takeover

Speculation continues this morning over NTL’s interest in mobile phone operator Virgin Mobile, with the cable company expected to make a second takeover offer this week, following its initial rejection at the end of last year. Reports this morning claim a value of £960 million would be placed on Virgin Mobile under the new deal,… Continue reading NTL Preps New Approach For Virgin Mobile

Speculation continues this morning over NTL’s interest in mobile phone operator Virgin Mobile, with the cable company expected to make a second takeover offer this week, following its initial rejection at the end of last year.Reports this morning claim a value of £960 million would be placed on Virgin Mobile under the new deal, marking… Continue reading NTL Preps New Approach For Virgin Mobile

ITV1’s Celebrity Stars In Their Eyes saw off competition from the return of BBC One’s Strictly Dance Fever on Saturday night, nosing ahead of the ballroom showdown with just under 4.1 million adult viewers on average.The BBC One show notched up an average adult audience of 4.07 million, however, following the Corporation’s long-running hospital drama… Continue reading ITV Celebrities See Off Dance Competition

Teletext has boarded the on-demand bandwagon, offering users of its Teletext Holidays website access to a range of video content to help inform their holiday choices.The website now enables users to access a video player with built in search capabilities, opening up access to video guides for a range of popular holiday destinations.The content, originally… Continue reading Teletext Sees High User Retention With VOD Services