New research released by the Direct Marketing Association has revealed customer magazines to be the most relevant and informative form of direct marketing, with consumers eliciting the most positive response to print campaigns.The research shows customer magazines generating the highest level of positive response, with 34% of consumers obeying the call to action, either by… Continue reading DMA Hails Customer Mags As Most Effective Medium

Speculation continues this morning over NTL’s interest in mobile phone operator Virgin Mobile, with the cable company expected to make a second takeover offer this week, following its initial rejection at the end of last year. Reports this morning claim a value of £960 million would be placed on Virgin Mobile under the new deal,… Continue reading NTL Preps New Approach For Virgin Mobile

Channel 4 has re-commissioned its E4 Music Zone strand following a strong performance which the broadcaster claims is “on par” with rivals such as MTV and TMF.The re-commissioning will see E4 continue its eight hour daily block of music programming, featuring an eclectic mix of big name artists, brand new music and classic videos, hosted… Continue reading Strong Performance Sees E4 Re-Commission Music Strand

ITV1’s long running drama programmes The Bill and Footballers’ Wives delivered a sound beating to BBC One last night, flooring competition from rivals The Family Man and Waterloo Road.The Bill notched up an average adult audience of 5.2 million last night, compared with BBC One’s Waterloo Road, which drew 4.3 million in the same time… Continue reading ITV Drama Wins Head-To-Head With BBC

ITV has rejected the second bid by Greg Dyke’s investment consortium, stating that the offer does not represent a good deal for current share holders. The consortium will not make a third approach, it confirmed this morning.The revised bid was submitted to the ITV board last night, but met with unanimous rejection as the broadcaster’s… Continue reading ITV Rejects Second Bid By Defeated Dyke Consortium

ITV has received a second bid from the investment consortium which approached the company last week, offering a cash alternative of 40p per share on top of the 86p in cash originally offered.The initial proposal was rejected by ITV last week, dashing the hopes of Apax Partners, Blackstone and Goldman Sachs, which had sought to… Continue reading ITV Considers Second Bid With Added Cash Sweetener

Newspaper publisher, Trinity Mirror, is to continue its search for a replacement chairman according to reports this morning, which claim P&O boss Sir John Parker has rejected the offer of replacing Sir Victor Blank at the head of the company. Blank announced his intention to step down at the end of January, stating that the… Continue reading Trinity Continues Hunt For Replacement Chairman

ITV has received a second bid from the investment consortium which approached the company last week, offering a cash alternative of 40p per share on top of the 86p in cash originally offered. The initial proposal was rejected by ITV last week, dashing the hopes of Apax Partners, Blackstone and Goldman Sachs, which had sought… Continue reading ITV Considers Second Bid With Added Cash Sweetener

ITV has rejected the second bid by Greg Dyke’s investment consortium, stating that the offer does not represent a good deal for current share holders. The revised bid was submitted to the ITV board last night, but met with unanimous rejection as the broadcaster’s management stated: “At over 7 times 2005 EBITDA, the board considered… Continue reading ITV Rejects Second Bid By Dyke Consortium

French entrepreneur and Havas chief executive, Vincent Bollore, has re-ignited speculation over his intentions toward British advertising group, Aegis. Speaking at a press conference the advertising boss, and chairman of Groupe Bollore, stated that “all options are open. We could strengthen our stake in Aegis,” hinting at an increase of his existing 25.5% share in… Continue reading Bollore Hints At Further Investment In Aegis